Utah County & Salt Lake County
Monthly QuickBooks bookkeeping built for boutique fitness studio and gym owners.
You didn't open a studio to reconcile bank feeds or untangle why January looks great and March looks like a disaster. I keep your books clean every month so you can trust the numbers when you look at them.
I answer every call or text within 24 hours.
Flat monthly plans from $375
Your January isn't as good as it looks. Your March isn't as bad as it looks.
Class packs get paid for in full, upfront, on day one. Your client then works through those sessions over the next two or three months. Annual memberships work the same way: one payment in January for value you're delivering all year long.
If your books only record cash as it hits the bank, all of that revenue lands in the month someone paid, not the months you earned it. So January looks huge. February looks fine. March, when renewals are slow and the January cash is long spent, looks like the studio is falling apart.
None of that is real. It's a timing problem, not a performance problem. But if your books don't account for it, the numbers stop meaning anything and you stop trusting them.
I set your books up to recognize class packs and memberships as they're used, rather than when they're paid for. That's what makes month-to-month comparisons tell you the truth about how the studio is doing.
What lands in your inbox every month
Same day each month, four things. You won't have to chase me or guess where the studio stands.
Reconciled books
Every bank and card transaction matched and categorized: Mindbody or Glofox payouts, merchant fees, payroll, the works. Nothing left in a mystery bucket.
Profit & loss statement
Revenue recognized the way you earned it, not the day it hit your bank, so month over month is a real comparison.
Balance sheet
What you own, what you owe, and how much of that January cash is deferred revenue you still owe in classes and sessions.
Studio Scorecard
A one-page read on the numbers that run a fitness business: revenue per member, class pack liability, membership attrition, and where the month landed.
Free, no obligation
See what your Scorecard would say. Free 15-minute Checkup.
Bring whatever your books look like right now, however messy. I'll spend fifteen minutes with your numbers and show you what a Studio Scorecard would tell you about the month you just finished. You'll see the format below, filled in with your own figures. If we're not a fit, I'll say so and you'll still have the read.
Studio Scorecard
Twelve checks on the books behind a boutique fitness studio or gym.
16 / 24
Solid, with gaps
A. Revenue recognition
3 / 6A1 Deferred revenue sits on the books
GreenA2 Deferred revenue coverage
YellowA3 Unredeemed class credits are measured
RedB. Cash and liquidity
3 / 4B1 True runway, net of obligations
YellowB2 Effective card processing rate
GreenC. Cost structure
5 / 6C1 Instructor cost ratio
GreenC2 Occupancy ratio
GreenC3 All-in payroll ratio
YellowD. Books hygiene
4 / 6D1 Reconciliations are current
GreenD2 Uncategorized and suspense balances
YellowD3 Revenue is segmented
YellowE. Risk flags
1 / 2E1 Instructor classification
GreenE2 Sales tax posture
RedAt this score the core is sound and one or two gaps hide part of the profit picture. Here, unredeemed class credits are not measured and sales tax has no written answer behind it, so two of the numbers the owner relies on cannot yet be backed up.
A real Checkup fills this in with your own figures, and the scorecard is yours to keep whether or not we work together.
Pricing
Flat monthly pricing
Priced on your monthly transaction volume, never by the hour. Most single-location studios land on Studio.
Books
$375 /mo
Under 150 transactions a month
- Monthly reconciliation
- P&L and balance sheet
- Class packs and memberships recognized as earned
- Email answered within one business day
Studio
$550 /mo
150 to 350 transactions a month
- Everything in Books
- Monthly Studio Scorecard
- Five-minute video walkthrough of your month
- Quarterly review call
Studio+
$850 /mo
350+ transactions a month, or multiple locations
- Everything in Studio
- Monthly review call, not quarterly
- Rolling cash flow forecast
- Owner pay planning
- Tax-time coordination with your CPA
- P&L broken out by location, if you have more than one
Add to any plan
Every plan covers the bookkeeping itself, setup and onboarding included. These are the pieces you can bolt on if your plan does not already carry them.
Monthly Studio Scorecard (in Studio)
+$75/mo
Five-minute video walkthrough of your month (in Studio)
+$50/mo
Quarterly review call (in Studio)
+$50/mo
Monthly review call, in place of quarterly (in Studio+)
+$100/mo
Rolling cash flow forecast (in Studio+)
+$85/mo
Owner pay planning (in Studio+)
+$60/mo
Tax-time coordination with your CPA (in Studio+)
+$55/mo
Add all three Studio pieces to Books and you land on Studio. Add the four Studio+ pieces and you land on Studio+. Pick the plan or build it up, whichever reads clearer to you.
Multi-location studios start at $850, quoted on locations and volume.
Setup and onboarding are part of your monthly price. Catch-up cleanup of past books is quoted on its own, before I start.
Hans Powell
Owner, Powell Bookkeeping, LLC
I work with boutique fitness studios and gyms across Utah County and Salt Lake County, and I built my process around the one thing generic bookkeeping tools get wrong for this industry: how to handle class packs and memberships correctly so your numbers reflect how the business is doing. I'm a certified QuickBooks ProAdvisor, and I keep your books in QuickBooks.
Areas served: Provo, Orem, Lehi, Sandy, Draper, South Jordan, Salt Lake City, and the rest of Utah County and Salt Lake County. I work with clients remotely.
